Nintendo is literally changing the game, and this is only the beginning, whether veteran gamers like it or not. As they attract new customers, old people, young people, girls who don't already play videogames and people who look down on them, we can take a brief look at the company itself.
Founded by Fusajiro Yamauchi in 1889, Nintendo started in the playing cards game. Today the company is led by Satoru Iwata, the fourth and current president. Nintendo is one of the largest companies in Japan and was instrumental (if not the sole catalyst) in re-creating the videogame market.
Nintendo's near monopoly on the home video game market left it with a degree of influence over the industry exceeding even that of Atari during Atari's heyday in the early 1980s and today it seems that Ninendo sells less but makes more money. It has been profitable practically every year since it moved into the video game industry over two decades ago and has long held a dominant position in handheld gaming, developed through a strategy of focusing on playability.
The company, Nintendo has recently gone on record to admit that demand is simply much higher than supply for their current Wii and Wii Fit while the DS is up 142% over last year. The company's own employees have even been put on a strict Wii system purchase limit.
The company says it wants to be the games company that puts smiles on the faces of people of all ages and genders, and following the sales of Wii and Wii Fit, there are likely to be grins all around at the HQ. Nintendo's official website saw the largest increase in traffic recently, while the Sony PlayStation website saw a moderate decrease.
The company's products are actually cheaper than that of the competition and are one of the oldest and most successful console game developers. If you want a console to play games or to use for excercise you won't go far wrong with Nintendo.
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